When it comes to your online marketing strategy, social media is a power to reckon with today. The billions of people who were too far apart to meet one to two decades ago now choose to "meet" online through these social media. Is your online marketing strategy capturing the full potential and power of this amazing media? Here are a few tips that can help you make sure you are on the right track:
Open a business page/account - Go to each one of these social media networking sites and ensure that you have an account or page open in the name of your business. Make sure to integrate that account on your page and also connect seamlessly from that account to your site. For example, if anyone sees you on Facebook they should be able to connect to your site right from that page.
Stay connected and in view - As part of your online marketing strategy, make sure you regularly update these social networking sites. You should keep updating news about your products, company, brand and offers on all these sites as often as you can. You should become a common feature in the minds of all the people who visit these sites. Whenever they find something interesting, you want them to check it out themselves and also recommend it to all others on their friends' list.
Give related news and updates - Do not always promote your products. Intermittently post news and updates related to the products - their use, maintenance, better designs, etc. Try to keep your visitors entertained and looking forward to your updates. It's important that your online marketing strategy connect with related news so you can have accurate and interesting material to share and you don't lose the interest of your friends or followers.
YouTube, Squidoo and other similar Video Promotion Sites - Videos are emerging as an exceptional medium of business promotion. Check out all the popular video sites - such as YouTube - and post videos about your products and related aspects as often as you can. Announce promotional offers, talk about the science that backs the products, have interviews about success stories and so on. Have videos uploaded at regular periods. These videos often are much more convincing than any written article.
To ensure the best results from your online marketing strategy, be sure that your website technology is updated at regular intervals, particularly to take advantage of the new tools frequently coming out to help you integrate your site and your social media, such as Pinterest share buttons and the like. You need to keep pace with the times, which can be quite a challenge!
With an Internet presence, you have the power to do business while you sleep. Your business is open 24 hours a day. Without a website, you are missing out on a lot of exposure.